A recent survey carried out by Halifax has probed that it is 68% the percentage of savers with an online savings account using the internet to bank.
More generally, 49% of all of the internet users make somehow use of internet banking.
According to the same research, it appears that the headline interest rate is the main contributing factor when deciding on a savings account for only 13% of people, which may actually look a bit surprising.
46% of the polled bank customers have declared their main concern is how their bank account is managed on the whole.
When it comes to selecting a savings account, price comparison websites are visited by 34% of users, 11% of whom will resort to an online savings product selector to help them decide which account will suit their needs.
About 37% of internet savings account users claim their main reason for using an online account is because transferring money is easy and 38% declare it is the 24-hour-a-day access that they appreciate the most.
It is the opinion of one trade association that people looking for long-term best value on their savings accounts need to use building societies.
Acctually, according to the Building Societies Association (BSA), these financial service providers are in a good position to satisfy the demands of their members as they can give them “good rates that last the distance”.
Building societies have the added advantage of being mutual organisations and not needing to satisfy their shareholders.
Rachel Le Brocq, press and public affairs manager at the BSA, said: “Recent research from the BSA shows that societies outperform banks on many aspects of customer service and value for money is just one of those.
“In this historically low interest rate environment, getting the most out of your savings is more important than ever.”
A recent consistency survey from financial advisor Moneyfacts showed that the Bath, Principality and Teachers building societies are the most consistent providers.
Sainsbury’s Finance’s Internet Saver savings account is the most consistent internet account.
